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MY BACKGROUND

Dynamic and versatile thinker who delivers key strategic insights while researching and orchestrating content, narrative, and creative across branded campaigns for F500 companies.

 

Driven by collaboration, strategy, social impact, results, and developing exceptionally engaging creative.

Candy Cotton
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About
Experience

Experience

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Digital & Creative Strategy

  • Developed innovative creative proposals and decks for branded campaigns

  • Built display, social, influencer, and editorial campaign strategies based on client-specific goals and KPIs

  • Created customer personas and journey maps to identify and target MVCs (most valuable customers).

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Account & Project Management

  • Managed digital campaigns from asset management, ad publishing, and third-party/pixel implementation 

  • Optimized campaigns to reach contracted goals/KPIs. Created and shared campaign performance reports

  • Analyzed campaigns for upsell and retention opportunities.

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Content Creation & Experiential Marketing

  • Developed structure for branded podcast and virtual events. Responsible for weekly script writing, ideating, and research

  • Produced over 100+ podcasts and 300+ virtual events

  • Created branded templates for social media platforms 

  • Planned content calendar including custom pulse/tentpole event content

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CONNECT
Candy Cotton

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